Introduction of Customer Service - 6685 Words

MANAGEMENT APPLICATION PROJECT FOR DIPLOMA IN BUSINESS amp; HUMAN RESOURCE MANAGEMENT â€Å"IMPROVING CUSTOMER SERVICE IN MALLS CENTRE THROUGH CUSTOMER SERVICE TRAINING AND REWARDS† BY SHAMALA JEYARAMAN SINGAPORE HUMAN RESOURCES INSTITUTE ACKNOWLEDGEMENT I would like to express my heartfelt grateful appreciation to my lectures for imparting their knowledge and experience to me. Their motivation and words of encouragement have made me more motivated and interested to pursue my studies. I have learnt a lot from them. They are Mr. Alex Lim who teach me Accounting and Quantitative methods, Mr. Arthur Lee for Human Resource Management 2 and last but not least Mr. Prabhu Naidu for Organizational Behavior.†¦show more content†¦A pleasant consumer experience often results in a repeat venture to the same business establishment. Providing good customer service is essential to a company because it keeps their loyal customers coming back and helps to build new customer business relationships. On a larger scale, the customer can receive a quality product and great customer service while the establishment can continually improve their business. The service of the representative can make or break the company’s image. While all are concerning with the survival of the business, it is also important to understand that staffs are still the best asset to any organization. It is necessary for them to constantly train the staff effectively and efficiently so as to make them competence for their job. The objectives of the project are as follows:- -To identify the training needs for the staff -To develop a training plan. -To create and promote a customer-responsive culture within the organization. 2.0. INTRODUCTION About Malls Centre Malls Centre has seen impressive growth since its inception. The first shop was established in 1972 in Campbell Lane in Little India, selling ready made garments. In 1973, a 900 sq ft shop space was rented along Serangoon Road. Electronic item were added on to it’s range of products. A second shop also 900 sq ft was rented beside the first shopShow MoreRelatedIntroduction And Background Of Customer Service1450 Words   |  6 Pagesâ€Æ' CONTENTS INTRODUCTION BACKGROUND OF CUSTOMER SERVICES 1 Customer service: 1 Background: 1 CUSTOMERS` PROBLEMS DEMAND 3 The top customer issues 3 Percentage highly annoyed 3 Customers` Demands 4 CHANGING TREND OF CUSTOMER SERVICE 5 RECOMMENDATION TO IMPROVE CUSTOMER SATISFACTION 6 CONCLUSION 7 REFERENCE: 8 â€Æ' INTRODUCTION BACKGROUND OF CUSTOMER SERVICES Customer service: is a marketing tem that how product or services provide by a company ,it is an act of taking care of customer demand andRead MoreIntroduction And Background Of Customer Service1424 Words   |  6 PagesINTRODUCTION BACKGROUND OF CUSTOMER SERVICES Customer service: is a marketing tem that how product or services provide by a company ,it is an act of taking care of customer demand and need by providing and high quality service and assistance before customer avail it and after service as well. It’s all about that we required to make sure that we meet the customer`s desire and needs. Customer service is all about interaction between a customer and service provider and Service is defined as activitiesRead MoreIntroduction And Background Of Customer Service1887 Words   |  8 PagesINTRODUCTION BACKGROUND OF CUSTOMER SERVICES What is Customer service? Customer service is a marketing tem that how product or services provide by a company ,it is an act of taking care of customer demand and need by providing and high quality service and assistance before customer avail it and after service as well. It’s all about that we required to make sure that we meet the customer`s desire and needs. Customer service is all about interaction between a customer and service provider and ServiceRead MoreMarketing Assignment : An Introduction To Customer Service1208 Words   |  5 PagesCustomers can request for their desired package, reduce or add to the set packages, to get the best deals and the desired inclusions in a holiday package. The result from Q12 in the focus group, what will encourage the target market to purchase through online will be word of mouth referrals from family and friends, promo offers, good holiday package, the company must be real with proven track records. Create good camaraderie with the same ethnicity, no communication barrier, easy to understand,Read MoreMKT 421 Week 4 Marketing Plan: Phase III1023 Words   |  5 Pages Introduction Attributes of Service In market research context, attributes are simply properties of a given product, brand, service, advertisement or any object of interest. Much brand and market research is targeted at understanding the most significant and powerful attributes, in our case, a service. Our cooking classes at Macys can have many attributes including great customer service, consistency and loyalty as well as consumer involvement. Customer services are an importantRead MoreBusiness Analysis: The Origins of Federal Express1579 Words   |  6 PagesINTRODUCTION Federal Express originally started out as Federal Express Company (now FedEx). FedEx transformed the structure of the existing air cargo industry and paved the way for rapid growth in the overnight package segment of that industry. (Hill Jones, 2013). Today Federal Express is a cargo airline company which its base in Memphis, Tennessee in United States with its core business in the market of express transportation of goods in various countries around the globe. Federal ExpressRead MoreEvaluating The New Product Launch Essay1320 Words   |  6 Pagesand growth, over time the business will reach a peak and eventually decline due to stronger competition. The idea of staying ahead by evaluating the future is very important for long-term success. This theory directly relates to the new product introduction I have discussed over the duration of this course. The new X5 platform will reach to a smaller market who cannot afford the large and fancy Q7 diagnostic machine. The X5 brings the same quality results as the Q7 that successfully identifies ifRead MoreDesign New Services For Jamuna Bank1148 Words   |  5 PagesService design and development is very important for a bank like Jamuna that is our concern now. From our observation we find out that they are far behind then other banking service providers. So in this section they have to come up with new plans and findings. If we are thinking about design new services for Jamuna Bank then we have to find out those sectors where we are going to implement those programs. From our findings we come to know about theyRead MorePresentation And Presentation Plan For A Presentation970 Words   |  4 PagesYour assessor will provide you with feedback on your plan as needed. Appendix A: Presentation Plan Template Purpose of presentation 1 To deliver the information of customer service Desired outcome from presentation 1 Audiences to be able to understand: †¢ Communicate effectively with customers †¢ Develop and maintain customer service standards †¢ Presentation and Appearance Presentation 1 strategy case studies Audience characteristics and how the presentation needs to be geared to meet this – includeRead MoreEssay about Case Brief- Starbucks: Delivering Customer Service623 Words   |  3 PagesCase Brief- Starbucks: Delivering Customer Service Introduction Starbucks is a successful premium coffee retailer. Its target market sets as well-educated, white- color patrons between the ages of 25 and 44. There are three components of the brand, live coffee, service, and atmosphere. However, its brand image is losing while they focus on retail expansion. SWOT analysis [pic] Define the problem Starbucks loses its original image for target and customer satisfaction. Identify the alternatives